Our team is composed of highly experienced professionals with local, regional, national and international experience.  Throughout our extensive careers, we have served and managed marketing communications for some of the most notable brands in the nation.

We have been in existence for almost thirty years and it’s not by accident. The agency has formed great partnerships with our clients and has demonstrated that we are ethical and stand behind our work. Clients are always satisfied with Tequila Group and it is demonstrated by the years our clients retain Tequila Group as their advertising agency.

Jeffrey B. Millar

Principal | Director of Strategy

Jeffrey Millar spent 15 years in broadcasting, of which 13 years were in broadcast management. He worked for three notable broadcast companies during his broadcasting career: West Palm Beach based, Airmedia, Inc.; Raleigh, N.C. based, Mann Media; and Austin based, Signature Broadcasting. During his radio tenure, he launched one of the nation’s most successful Spanish Tejano radio stations.

Jeffrey took aim at the advertising agency industry and served as president of Columbia, South Carolina based, Waldrop and Gold, sold the firm and then went on to become a partner with Phelps Hollander Millar in 1994.

Throughout his career he has written and implemented strategic plans for: Little Debbie Snack Cakes, NCNB, National Old Line Insurance Company, Houston based Weiner’s Stores (46 stores in 6 states), Tempest Communications, Dallas based Time Warner Communications Southwest Division, Houston based Weiner’s Stores (46 stores in six states), Tempest Communications, Dallas based Time Warner Communications Southwest Division, Ringling Brothers and Barnum & Bailey Circus and many other local and regional accounts.

Alan Hollander

Principal | Creative Director

Alan Hollander is a notable Art Director, with a degree from the School of Visual Arts in New York. His experience in Art Direction and Graphic Design is incredibly vast, and it encompasses nationally, locally and regionally disbursed publications including: Village Voice, New York City; Vintage Magazine, N.Y.C.; Popular Astronomy, N.Y.C.; New Mass Media Advocate Newspaper Chain which included: Valley Advocate, Springfield Advocate, Hartford Advocate, New Haven Advocate and Fairfield Advocate, which were rated by I.F. Stone, the late father of modern journalism ``the best looking weekly in the U. S.``

He has received dozens of national, state and local awards for his designs including first place in the United States, first place in Texas and best of Corpus Christi, and Best of Print for numerous Brownsville Texas-based, Public Utilities Board Annual Reports.

Blanca E. Reyes

Partner | Director of Digital | Social Media and Media Strategy

Blanca has her degree in Communications with a concentration in Public Relations with a minor in Marketing from the University of Texas-Pan American. She joined Tequila Group as an intern and was offered a full -time position straight out of college in 2013 and has since advanced to become the Director of Social Media.
In addition to her social media responsibilities, Blanca is also an experienced media planner.

Blanca is a part of the creative brainstorm team and her concepts have won multiple awards.

Currently, Blanca is the first vice president of the American Advertising Federation Rio Grande Valley, is program chair and a member of the board of directors. She is enrolled in an MBA program at UT-RGV.

Sonia Villar

Account Manager

Sonia Villar has her Master of Arts in Communication Arts, 2011 and her portfolio includes managing concept creation, development, and execution of marketing and public relations campaigns for National Council of La Raza, University of Phoenix, Centers for Disease Control and Prevention, Organ Sharing Alliance, United Airlines, Copa Airlines, American Express, Wyndham Worldwide, TracFone and Northwestern Mutual.

In addition to strategy and implementation, Sonia is a public relation specialist. Her responsibilities included: Preparing and translating news releases, speaking points, media advisories, media training and other materials for client use; securing interviews for clients on Bloomberg, CNN, CNN en Español, Reuters and Associated Press. Sonia is a native of Brownsville and a graduate of St. Joseph Academy.

Nancy Millar

Marketing | Strategy

Nancy S. Millar has 28 years of experience running Convention and Visitor Bureaus for small and medium-sized markets, including the city of McAllen, Texas. She was the long-time Chair of the three regional tourism cooperatives: South Texas Tourism, South Texas Nature, and Rio Grande Valley Film Commission. She served on the Board Directors of Texas Travel Industry, as past chair Environment for the Americas, and past vice chair of Watchable Wildlife, Inc. She is a firm believer in partnerships.

Nancy has presented at numerous state, national, and international conferences.
Past consulting assignments and seminar presentations have taken her throughout the U.S. and Mexico and to Korea.

Christian Menard

Graphic Designer | Videographer | Animator | Web Designer

Born and raised in Brownsville, Texas, Christian has a degree in Radio, Television & Film from the University of Texas at Austin. His resume includes: graphic designer and social media specialist for Texas Southmost College; Marketing Specialist for Texas Service Life Insurance Company; storyboard artist and designer for Innovative Multimedia Group.

Christian joined the Tequila Group in 2018. His expertise in video and animation has brought a new dimension to the tequila Group’s in-house capabilities.

Gabriela Gonzalez

Graphic Designer

Gabriela (Gaby) is a native of Brownsville, Texas, a graduate of St. Joseph Academy and received her Bachelor of Fine Arts from University of Texas-Pan American. Gaby also studied abroad in Peru as part of her educational journey. She has been with the Tequila group for over eight years.

As an award-winning designer and photographer Gaby has won Gold and Silver Addy Awards and was the winner of the “Best Culture Photo” Study aboard Contest in 2010.

Gaby is a graduate of Leadership Brownsville, Inc. Class of XXVII and served a 3-year term on the Leadership Brownsville Board of Directors. She has a Master’s Degree from the University of Florida.


Moral Support

If you visit Tequila Group's Brownsville office, chances are Blue will be the first one to greet you as you walk through the door. I hope you don't mind a little bit of slobber (sorry in advance). Adopted from Brownsville Animal Defense (BAD), Blue is a Brownsville born and raised mutt. But don't let that fool you, he's the bestest boy that has ever lived, yes he is. He loves people, his toys, taking car rides, and visiting all of his friends at the dog park. If you're not a dog person, we can still do business, but we can't be friends.
Years in business
Team members
Cups of coffee
too many
Bottles of Tequila on the wall